5X Your Sales With Instagram and its Business Account

13 Nov, 2019Business

Seo Service

Did you know that Instagram engagement rate is 15 times more than Facebook and 20 times higher than Twitter?

Sounds fascinating, right?

For the past 5 years, the platform successfully reached out to users across the globe. And that’s not all. Influencers and business owners found another way to reach their target audience in a more effective way.

In a nutshell, the road to success for this platform isn’t slowing down any sooner. Yet what seems a little shocking is how only 28% of marketers use Instagram for reaching out to their audience effectively.

However, we believe the picture is going to change soon.

At Social Mast, we work around social media marketing strategies for our clients that helps them:

  • Increase brand visibility
  • Increase brand value
  • Increase brand followers
  • Increase brand loyalty

We believe that Instagram marketing can help you do the same. That’s why we are here with some amazing ideas on how to market your brand with an Instagram business account.

5 Instagram Business Account Tips to 5X Your Sales

Instagram is not just any social media platform, it is one place where business owners can connect with their target audience and showcase what they’ve got for all. And in this post, you’ll get to learn how to build an online storefront at this platform hassle-free.

Let’s get started!

#1: Create a Storefront Experience

 

Create a Storefront Experience

You know why people sometimes are left standing outside a storefront? When something captures their attention. And, that’s what you’ve got to do when you build a business account for your brand on Instagram.

Imagine if 57% of Instagram users access the site every day, then you need to make sure that the moment they land on your page, they see something that helps them connect with your brand easily.

That’s why you need to:

  • Write a clear bio that creates an intent for people to know more about you
  • Keep your posts regular
  • Add categories in the highlight sections that your target audience would like to see
  • Share what incentives you plan to give for referrals
  • Add your number
  • Add your website name

These would help people learn more about your brand and encourage them to enter the first stage of the sales funnel – awareness.

#2: Build a Brand Voicing

 

Build a Brand Voicing

There are a lot of things that you need to keep in mind when you work towards brand voicing. And, the above picture is a clear example of that.

  • Get a Branded Color Scheme in Place

    Always go for colors that help your Instagram page standout. As you can see in the image above, the ShakeShack has incorporated a lot of colorful posts that give a vibrant look to the business page. What’s more, they’ve used the color scheme in their logo across all their highlights. Not only do they create a synergy across all posts, but maintain the branding even in the highlights section.

     

  • Add Brand Elements to Your Content


    Well, we highly recommend you to create a story when posting about your products or services. In the image above, ShakeShack has posted a lot of pictures of their burgers that make the viewer just go for a bite into the burger.

     

  • Join the Hashtags Trend


    The trend of hashtags hasn’t just started. They help you amplify the message and even reach across the target audience faster. And that’s exactly what ShakeShack achieved with the write hashtags for their brand.
    Join the Hashtags Trend

 

        Using the right hashtags, you can help your brand become more visible and even reach the top posts successfully.

 

#3: Create Personal Experience for Shoppers

As a professional SEO service provider, we believe that one thing that makes a person opt for physical stores is the personal experience. But online stores and marketing strategies tend to bring the same effect now. And the below suggestions can help you do that hassle-free.

 

  • Build a Unique Brand Voice

    Human connections are what you need to think about when you market your brand online. To develop a connection with your customers, you need to work towards building a unique brand voice.
    You can show how your customers are loving it when they use your products or even add videos or GIFs to create a brand personality that people could connect with instantly.

     

Build a Unique Brand Voice

 

  • Support and Reward Influential Brand Advocates

 

Influential Brand Advocates

Let your Instagram account followers know that they are special. Announce sales, provide discounts, come up with flash sales – all this and more for your special followers. You can also come up with referral programs. Let them know that they will be rewarded with samples, vouchers and more.

 

#4: Create a Shopping Experience

 

Shopping Experience

 

Did you know that 40% of people will respond better to visual information than plain text?

Well, that’s because visuals help people interact with a brand on a personal level. Plus, visuals create a sense of engagement that plain text today fails to do. In the coming sections, you’ll see how visuals with the correct practice can help your business capture more sales on Instagram.

 

  • Tag Products


    Use easy tagging feature to increase the visibility of your product on the website faster. With Instagram, you can easily tag your product page. Doing this will allow you to take your target audience to the exact product page, and view its details and pricing instantly.

     

  • Close the Sale


    So far, the above-mentioned strategies help you to reach to the last stage of the sales funnel – converting the lead into a sales opportunity. Now, you finally need to close the sale. And to do that, make sure you endorse the USP of your product. For this, you can either pair your product with others or show what other products are mostly bought together.

    For example; if you sell electronics, let’s say phones, you can show that products like phone cover and screen guard are bought frequently by other buyers. Now, this approach creates the need to purchase another product among your buyers. Plus, you get to sell products in a bundle. Such upsell opportunities help you boost your sales effectively.

     

  • Provide Contact Info


    You have put your target audience into motion. Now, all you have to do is provide them contact info to get in touch with you.
    Call to action will give your customers the confidence to reach out to your brand faster. Plus, do not restrict yourself to just one contact info. You can add your business email address to help people reach out to you when call support puts them off.

 

#5: Use Instagram Advertising for Product Promotion

Now that you’ve completed a sale, you may ask why move back to the first stage of the sales funnel again. Well, we believe that you need not stop to promote your business or its products even when you capture sales. You need to keep on promoting your business so that people don’t forget that it’s still there in the market. That’s because once out of sight, your product will be out of mind too.

That’s why you need to promote your products actively and even your page. And thankfully, you can do that hassle-free with an Instagram business account.

 

Product Promotion

You can click on the promotions option (as you can see in the image above), to make sure that your brand doesn’t lose its visibility in a growing platform such as this. Once you click on promotions, you can select a specific product you’d like to promote. Next, you need to choose where you’d like to see the product getting promoted i.e., destination. These destinations will include options like your profile, website, or via direct messages.

Now that you decide where you wish to promote the product, select your target audience.

target audience.

Always, opt for setting your target audience manually. That’s because you can avoid targeting random people via your posts. And after this, you need to set your ad budget revenue. 

budget revenue. Make sure that when you set your budget, you only include products that your target audience is most likely to engage with when the ad goes live. Once you select those posts, you need to ensure that the budget is divided across all of them equally.

And there you are, all set to capture maximum business via an Instagram business account. These five tips will help you 5X your sales effectively. Leave your thoughts on our post and let us know in case you’d like to know more about the strategy.

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