7 SEO Mistakes to Avoid in 2019

15 Oct, 2019Business

As an SEO company in Australia, we’ve come across many clients who started doing SEO for themselves and later on decided to opt for a professional service provider.

Most of them stated that they couldn’t get their SEO hat on.

So, we decided to hear out what they did and what exactly they wanted to achieve. During the entire activity, we came across a few common mistakes that we’d like to share with you.

7 Common SEO Mistakes to Avoid

Google algorithm changes every now and then. Therefore, increasing the possibility of your website getting penalized. However, certain mistakes can be avoided to help your website from getting penalized.

So, let’s take a look at them below.

#1: Keyword Stuffing

 

Keyword research analysis

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

This is how Google describes keyword stuffing.

How to fix that?

Well, there are a lot of professional SEO service providers who chant the same worn out advice to their customers. But we have a more precise advice on how you can avoid keyword stuffed content on your website to avoid Google penalty.

  • First, avoid stuffing long-tail keywords. They have more chances of getting your website penalized. If anything, head terms have a lesser chance to get your website penalized by the search engine.
    Source: quicksprout.com

 

  • Second, add quality content and not just keywords. Add more quality yet lengthy content pages on your website. This will increase your chance to get more pages indexed on the search engine.
  • Third, use related keywords while not particularly focusing on keyword density. Using LSI keywords will help you avoid overstuffing HPI keywords and improve your search results.

 

#2: Ignoring Local SEO

 

Seo services

Did you know that 93% of searches on Google are done with a local intent?

There is no harm in putting your business on maps. However, many business owners fail to register themselves, thus making themselves less visible online. 

That’s not all. They sometimes forget to target local keywords for their business that helps them build more visibility in the search engine. For example, they may use keywords like – flower delivery in Australia, Australian florists. But they may skip on keywords like – best Perth florist, flower delivery in Perth, Australia, and so on.

How to fix that?

Use Google’s keyword planner to find local keywords for your business. Plus, add your business on maps by adding your account in Google My Business. With these simple practices, you’ll make your business more visible for customers online.

 

#3: Poor Quality Pages

 

Source: samwebstudio.com

There are times when certain pages add no value to the website. This could be due to the following reasons:

  • The content on the page is too thin
  • The content isn’t relevant to the theme of the page
  • The content lacks understanding from the customer’s point of view

The reasons may go on, but this mistake needs to have a solution.

How to fix that?

To help your pages get indexed in the first place, make sure to avoid the above reasons first. You can:

  • Add well-researched content along with stats and studies
  • Add theme related dense content
  • Survey your customers, understand their pain-points and generate content accordingly

 

#4: Poor Site Speed

 

Did you know that slow-loading websites can cost retailers up to $2.6 billion in lost sales every year?

Too much loading time can hamper a visitor’s experience on the website. And a bad experience can prompt a visitor into a never-returning visitor for your business.

Question is, can your business afford to not have returning customers?

Well, no business can.

How to fix that?

You can take up the following measures to get your website’s speed back on track.

  • Run a page speed test
  • Work on optimizing your images
  • Decrease the page redirects on your website
  • Evaluate existing plugins and find which ones need replacement
  • Eliminate complicated coding on your website

 

#5: Spammy Guest Blogging

 

Many experts consider guest blogging to be one of the main pillars of content marketing and digital marketing in general. However, the American Software Engineer had a different opinion.

In 2014, Matt Cutts came out with a statement saying, “If you’re using guest blogging as a way to gain links in 2014, you should probably stop.”

This statement kind of scared a lot of marketers, especially those who had twisted an amazing practice into a black hat SEO technique.

How to fix that?

Don’t be afraid of getting links from reputed websites for your business. However, adhere to a few practices for this technique to never back-fire.

  • Curate content that is relevant for the website. This will increase the chances of that piece getting indexed on search engines.
  • Rather than focusing on anchor text or high performing intent keywords, include more keywords relevant to the topic that not only help you capture link for your website but also helps you avoid any penalties in case the focus is too much on the anchor text.
  • Focus on quality. You may have noticed in many of our blogs that we ask our readers to focus on quality. Well, good quality reaps great results. And if you maintain it in the long run, your website is likely to reap its benefits too.

 

#6: Quantity Over Quality Links

 

How does it feel when you see too many links built for your website in a report?

Great, excellent. And many tend to believe that the more backlinks you generate, the more chances your website has to rank in SERPs.

But is it really true?

What’s more? Some even purchase backlinks for their website just to get their brand build a presence on high domain authority websites. No doubt it is great for exposure. But is that what your business needs – paid links?

Sometimes yes, and sometimes no.

How to fix that?

You can avoid the following practice to build quality link for your website online.

  • Avoid sites that give nofollow links
  • Avoid websites who have a DA less than 25
  • Avoid a website that promises you to get an opportunity to build more than two links in one go

 

#7: Building Too Many Links in One Go

 

As discussed in the previous section, building too many links and not focusing on quality can hamper your chances of ranking well on the website.

Also, there is no way to gain a competitive edge by building too many links for your website consecutively.

How to fix that?

As a digital marketing company, we’ve always advised our clients on only focusing on giving time to their website to grow. That’s because all our efforts take time to show results. Plus, a slow and steady approach always helps you win the race. And in this case, waiting for your links to show positive results for your online business is the only key.

For example, Marcus Taylor created 10,000 links for a website within 24 hours. Well, that’s a lot of links. But this is what happened. In no time his site started to rank on first position, but after three weeks his website wasn’t visible online.

Reason? He built way too many links in a matter of a day. So, avoid doing that.

But what you can do is build authoritative links. It will help your business stay on top.

We hope that you get to avoid these SEO mistakes by the fixes we’ve stated under each one of them. Drop us a comment in case you’ve got more ideas to pitch in!

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