How to Optimize Your eCommerce Business for 2019 Holiday Season

30 Oct, 2019General

Social Mast
The most profitable time of the year is here!
It’s not a claim made in thin air. Studies suggest that months like November and December are responsible for 30% more eCommerce revenue than other non-holiday months.
And, that’s not all. Statista recently shared that the total value of the US sales achieved via eCommerce platforms during 2018 Holiday Season reached $123 billion. That means, this number will only grow from here onwards. 

Source: wordstream.com
Please note, we’ve only taken into account the US sales. The global economy is yet to be measured.
As we look at these numbers, it can get a little overwhelming. But worry not, your eCommerce business can attain good profits tis this season with the best practices in place.

In this article, we plan to cover measures that help you optimize the eCommerce business website for the upcoming holiday season. So, let’s get started!

7 Effective Ways to Optimize Your eCommerce Business for 2019 Holiday Season

With Cyber Monday and Black Friday nearing your way, it becomes all the more necessary for you to come up fast with an action plan that allows you to boost your eCommerce sales. And, what’s better than optimizing your own website to be ready for incoming traffic?

The following tips will not only help you optimize your eCommerce website but also allow you to convert one time visitors into returning customers.

#1: Optimize for Mobile & Voice

This first strategy or measure needs to be discussed in two segments. We’ll first talk mobile optimization, and later we’ll focus on how you can update site SEO for voice.

Mobile Optimization

There are three things that you need to take care of when optimizing your eCommerce business for mobile.

  • Mobile Site Speed
  • Better Checkout Process
  • Accessible Mobile Site for Visitors

Voice Search Optimization

With the increasing use of smartphones, a lot of people tend to use voice search. That’s because they find it more convenient to search for a desired product rather than typing it in the search box.

Keeping this in mind, you need to make sure that your website is optimized for mobile SEO. You may ask, “how can I do so?”. Well, all you have to do is use long tail keywords and questions. This will help you provide information to visitors faster who opt for voice search on your eCommerce website.

Another way that you can opt for to optimize for voice search is answer box and featured snippets. 

#2: Improve Website Search

Did you know that conversion rates of a website can increase from 2.77% to 4.63% when the search function is used?

Shoppers today are always in a hurry to purchase their desired products and move on. To help them continue this streak during the holiday season, you need to make sure that your search function doesn’t fail them and they don’t end up at a “No Results Found” page.

As a professional digital marketing company in Australia, we have helped many eCommerce website owners optimize their search functionality for all year long purpose. That’s because we believe that customers deserve to have great services all year long.

Now, improving your website’s search functionality is a simple and easy to implement two step process. Here’s how it works.

Step 1: You need to first find out all the high volume no results found searches.

Step 2: Second, you need to start optimizing these search result pages.
**Note: In the second step, you need to ensure that all misspelling or incorrectly spelt words are captured and added to your search programming. This way you can make sure that customers still land upon their desired products easily.

#3: Be Proactive on Social Media

As a cost-effective marketing strategy, social media marketing has helped a lot of business owners across various niches to build their brand name successfully. If anything, we at Social Mast has seen unique opportunities with the use of social media marketing strategies that help businesses build brand awareness.
And you can do it too.
Being a professional SEO service provider, we believe that you can implement the following measures to help your brand build more awareness and reach out to the exact target audience hassle-free. These include:

  • Deck Up For The Upcoming Holiday Season

    Now, just because you own an online platform and don’t have a physical store, doesn’t mean that you can’t decorate for the upcoming Holiday season. Update your social media accounts and their background images and profile images. You can images of how your employees and you are in a festive mood, and are ready to serve the customers this season.

    You can also use free and paid visual content creation tools that can help you add brilliant images that would easily attract your shoppers.
  • Make Posts More Engaging

    Now this strategy can be implemented in many ways. You can add a poll or a survey to know what’s on your customer’s mind and based on that you can offer customized experience to all. Not only will you get to know what all products will have more demand among customers but also provide them the kind of service they expect from your brand.

    Second of all, you can also try adding recipes that your customers would more likely to enjoy baking and eating. You can increase engagement through such posts and get to know what really interests your customers.

 

  • Use Relevant Hashtags


How can we forget about the trending strategy of hashtags. These make a huge difference on how visible your social posts will become. If anything, they help you target and reach out to the right audience. Just take a look at how Sephora uses hashtags to reach its customers.

You can make your own hashtags. See what your competitors are up to when they create hashtags for their customers. Keeping all this in mind, you can easily optimize your eCommerce platform on your social media platforms.

#4: Use Email Marketing Relevance

Many of our clients tend to come up and ask about how email marketing still holds relevance when we have so many strategies that can get instant results.

Being in the niche of SEO services in Australia, our advice is yes it can work for all and can get great results during the Holiday season. According to OptinMonster, email marketing campaigns are responsible for two-thirds of all online sales. And, the same strategy is responsible for 20% of all Holiday sales.

These numbers are convincing enough for you to judge whether you need to have an email marketing campaign in place or not. We would suggest to never give up on this strategy. All you have to do is:

  • Work towards writing quirky email subject lines that capture the attention of your target audience. 
  • Make email content more attractive by adding visual content.
  • Create small yet effective infographics that can be sent via email.

#5: Keep Product & Category Pages Updated

Another way to optimize your website for the holiday cheer is by adding Holiday-themed images on your product and category pages. This is a great way to spread the positivity of the season. Try not to make huge changes. Otherwise the chances are that visitors can deviate from the website.

Also, do make sure you use simple header images with Holiday season color combinations to attract more people to make a purchase at your website.

#6: Update Customers on Special Offers

Holiday Season is known to bring joy and excitement among people, and you can do it too for your customers by offering them special discounts tis the season. And here’s how you can do it right.

  • Be the secret Santa

Make your customers feel special by becoming the secret Santa of their lives. Open flash sales for customers who have subscribed to your newsletter. Let them know they are special and inform them about upcoming sales. Give them the insider benefit and provide them the opportunity to add their favorite products to wishlist before the sale starts.

#7 Never Forget Your Non-Customer Population

Now, just because your customer holds a special place doesn’t mean you do not think about those who visit your website for the first time. Give them the benefit of visiting your eCommerce website by offering them first time discounts. This way you create a sense of loyalty among them and encourage them to keep coming back to your website every time.

We hope these optimization techniques help you boost conversion for your eCommerce business in the coming 2019 Holiday Season!

 

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