Seasonal SEO: How to Identify Your Merriest Times of the Year

17 Dec, 2019Business

 

Seo Service Australia

Is it a tedious task to identify the merriest times of the year?

Is it possible to keep our sales high the entire time of the year?

Is seasonal SEO effective for my business?

 

Well, this is just the beginning. As one of the best digital marketing agencies for websites in Australia, we tend to come across a lot of clients who tend to ask these questions frequently.

And, if you are one of those inquisitive minds who’d like to see an answer to one of the above-mentioned questions, then you’ve landed on the right post. But before we dive into the answers, let’s discuss briefly about seasonal SEO.

What is Seasonal SEO?

As providers of professional SEO services in Australia, we’ve understood that it can take months or probably a year or two for a few digital marketing strategies to produce conducive results for a business. And if anything, timing plays a crucial role to determine the success of these SEO strategies. 

The same stands true for seasonal SEO marketing strategy.

A seasonal SEO strategy is developed to impact the results of finite time. The strategy takes into account all traditional SEO strategies that help business owners drive conversions hassle-free.

According to SearchEngineJournal, there are two categories of seasonal SEO strategies. These include:

  • Time-Based: Monthly, Summer, Spring, Winters, and so on 
  • Event-Based: Cyber Monday, Thanksgiving, Christmas, and so on

Now that we know what seasonal SEO really is, it is time to analyze how it really works.

How Seasonal SEO Strategy Works?

As fascinating it seems to see what seasonal SEO strategy is, it is all the more intriguing to understand how it actually works for a business.

Well, it is no rocket science. As we’ve already seen how this strategy is divided into two categories and understood how its impacts last for a finite period, the only thing that we need to understand is how to identify the seasonal and holiday behavior changes online. For that, you’d have to keep track of a few metrics that allow you to understand the customer behavior during certain periods of the year.

Following are the few metrics that will allow your business to identify the merriest time of the year and optimize your marketing strategies as per the changing customer behavior.

#1: Google Trends

One of the key metrics you should consider when thinking of understanding customer behavior is Google Trends. You get to track the search interest of the customers for any term. For example, we did comparison for common foods and spices to understand what customers really seek during certain seasons.

With different food items mapped out across time, you get to observe what seems to peak the interest of the customers and what doesn’t. What’s more, you also get to narrow down the search of the food items based on location. So, all you retailers out there get to understand the purchase intent and plan out the seasonal marketing strategy accordingly.

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#2: Google Search Console

Identify trends or seasons that are popular among your customers with Google Search Console. With the Webmasters, you get access to first-hand data that helps you track data like website clicks, impressions, devices used to browse the website, and a lot more. Please note that you get to track data that gets recorded over the period of 90 days.

However, you do get restricted when using the Search Console. As suggested above, the platform allows you to track data over the period of 90 days. That means, you don’t get to track the year-over-year data and help you get ready for the upcoming seasons or holidays.

But here’s what you can do.

You can link your Google Analytics account and Search Console to get an insight on how your keywords are performing. This is one of the best ways to create keyword strategies that help you build customer behavior around them.

#3: Google Keyword Planner

Another way to identify what trends might actually help your business boost conversions is the use of Google Keyword Planner. You can identify high-level trends just by entering a few search terms. The keyword planner allows you to browse through the suggestions once you enter a few search terms, even see what search results tend to increase or decrease the interest of your target audience.

What’s more, this metric also allows you to get a general measurement of competition in the market. In short, you will get an idea of which trends you need to dig deeper on the basis of which you can create your seasonal SEO strategies.

Once you arrive at keywords that are more likely to help you rank, you can easily create a content calendar, paid marketing strategies, and more.

#4: In-Depth Analytics

Before you actually create Seasonal SEO strategies, it is also important to understand how your website performs overall. And, analytics data will allow you to get insights faster. With the help of analytics data, you can view the various periods your website tends to perform well and see what all topics on your website tends to rank during certain periods.

However, it turns out to be challenging when your website trends hide in the traffic and sales reports. That’s why, using both Google Analytics and search console will allow you to understand the key takeaways about your website visitors effectively.

And, besides these four metrics, you’ll also need to do a competitive review where you get to see how your competitors are fairing during a certain period. This will help you identify what all strategies are technically working for them during certain events or seasons of the year that results in more sales for them. Based on that you can devise a well-planned out seasonal SEO strategy for your website too.

At the end of it all, it is about identifying the times that your business can perform extremely well during certain months or days of the year online. And the metrics suggested above, will help you achieve that hassle-free.

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